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Innovation Operations
Accelerator

Create like a Beast,
Business like a Kardashian
Fill gaps in media leadership, strategic operations thinking, and go-to-market know-how.
Innovate
  • Set the big picture
  • Fastrack new strategies
  • Activate your superfans
  • Architect a brand ecosystem
Operate
  • Foster a customer-centric culture
  • Mainline data-driven decisions
  • Experiment, learn, optimize
  • Maximize revenue & business value
Access 20+ years
of entertainment expertise
Cross-functional experience spanning digital, film, tv, music, publishing, licensing, e-commerce, and live events.
Senior Leadership Executive
for Fortune 100 companies and Top 50 YouTube creators
Transformative Strategies, Revenue, and Growth
for Disney, Warner Bros, and The Grammys
Hands-on Operator
across multiple Content, Product, Operations, Marketing, and Brand Management roles
Jason James
Take your vision
to the next level
Move the needle with a fractional business solution, accessing specialized skills, increasing flexibility, minimizing long-term commitment, and reducing ongoing costs.
Growth Hacking
Spy Ninjas
44M YouTube subscribers and 16B+ views
Architected a talent acquisition, licensing, and investment plan to transform this Top 50 YouTube brand into the platform’s Marvel Cinematic Universe.
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Brand Experiences
DC All Access
7 years of video making, 10,000 minutes of fandom building
Created a YouTube series to serve as a daily brand touchpoint and monetized marketing tool for fans, featuring breaking news, insider interviews, and interactive access across all of DC’s multimedia franchises.
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Revenue Creation
Disney
Delivered $150M+
In digital content, product, and sponsorship revenue for Walt Disney Television and over 40 tv franchises, including Lost, Grey’s Anatomy, and Dancing with the Stars.
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Business Transformation
Grammy Awards
From ZERO to $4M
Built a digital organization from the ground up, evolving the Recording Academy’s Grammy and other multi-platform efforts into a scalable, revenue generating business.
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Synergy Marketing
DC Comics
Increased website uniques 218% and social acquisition 71%
Unified DC’s multimedia comic book franchises into a single, cross-promotional program spanning movies, tv, games, publishing, merch, and live events.
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Product + Content Solutions
Emmy Awards
Awarded an Emmy for The Oscar Backstage Pass
Overseeing a total of 7 live digital productions for The Oscars, Grammys, and Emmys, this was the first live award experience app built for second screens, featuring 9 camera angles, interactive maps, and never before seen fan access to the event.
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Storytelling
Gotham Girls
31 online episodes
50M lifetime viewers
Spotlighting the female heroes and villains of Gotham City, produced and co-wrote 3 seasons of this Batman animated series.
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Agile Problem Solving
Increased video views by 81% and audio streams by 19%
During the Covid pandemic, pivoted this school-focused business into a multichannel family entertainment brand.
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From large-scale brands
to fast-growth startups…
    Samantha Jan Fleming
    GoNoodle
    Elan Freedman
    Spy Ninjas
    Diane Nelson
    Warner Bros
    KC Estenson
    GoNoodle
Samantha Jan Fleming
“Jason is a real-life superhero. When problems arise (operationally, in business, or creatively), he strategically problem-solves, ultimately saving the day!”
Samantha Fleming | Chief Creative Officer, GoNoodle
Elan Freedman
“In working with Jason (at Spy Ninjas), I was incredibly impressed and inspired by his ability to simultaneously architect a content and creative strategy that directly informed a build out of the organizational structure. Jason had both the science and the art commingled in a wholly unique take on what a successful YouTube-based brand and business could evolve into.”
Elan Freedman | EVP, Surge Licensing
Diane Nelson
“Pivoting from a 75-year old comic book publisher into a multimedia entertainment company, I challenged Jason to help re-establish DC’s identity with fans. First came the voice with a website and social media strategy that unified all of our character franchises into a fanspeak-friendly destination. Then came the face with DC All Access, a daily YouTube series hosted by fans talking to fans about the DC they wanted to talk about. Jason’s vision of the brand and executional know-how helped to elevate DC into the modern-day mythology fans wanted.”
Diane Nelson | President, DC Entertainment, WB Consumer Products, WBIE
KC Estenson
"Jason has done work for me both as a consultant and as a full-time senior leader in my company. He truly is a 'Swiss Army Knife' professional: able to define a north star vision for an organization, craft thoughtful go-to-market strategies, define actionable business requirements to drive product-led growth and align multiple functions to get everyone moving fast with clear direction. Beyond that, he is an excellent content strategist who can carefully link brand position, content creation and a production system to drive increased user engagement and customer satisfaction."
KC Estenson | CEO, GoNoodle
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Are you:
An early stage startup looking to scale quickly? A small business in transition? A large organization in need of a fresh perspective? An early stage startup looking to scale quickly? A small business in transition? A large organization in need of a fresh perspective? An early stage startup looking to scale quickly? A small business in transition? A large organization in need of a fresh perspective?
Let's talk
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© 2024 Jason James [ Innovate / Operate ]. All rights reserved.