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Jason James - Innovate / Operate
Let’s Talk

Innovation Operations
Accelerator

Tap into 25+ years
of cross-functional expertise
Trusted by Fortune 100 brands and chart-topping creators alike, with deep experience across Digital, Film, TV, Music, Publishing, E-commerce, and Live Events.
Innovate
  • Business reinvention
  • Brand building & immersion
  • IP & Franchise expansion
  • Fandom experience design
  • Revenue stream creation
Operate
  • Operational efficiency
  • Go-to-market execution
  • Strategic partnerships & Licensing
  • Product & Content management
  • Profitability & Sustainability
Take your vision
to the next level
I've done it at Disney, Warner Bros., DC Comics, and The GRAMMYs. And together, we can do it for you.
Business [Re]Vision
Whether you’re defining, repositioning, or operationalizing a vision, get clarity, direction, and an execution-ready roadmap.
[Fan]dom Blueprint
A step-by-step operator’s framework designed to transform loyal customers into a fanatical, self-sustaining community.
[C]Suite Advisory
Strategic counsel, on-demand decision support, and a quarterly outside-in perspective that keeps you ahead.
Jason James
Turn industry disruption
into competitive advantage
Great leaders don’t go it alone. They have access to the right intelligence at the right time. Working with me, you get both.
Strategic Growth
Spy Ninjas
44M YouTube subscribers and 16B+ views
Engineered the talent acquisition, licensing, and investment blueprint to scale this Top 50 YouTube brand into the platform’s answer to the Marvel Cinematic Universe.
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Revenue Acceleration
Disney
$150M+ in new digital revenue
Monetized franchises like Lost, Grey’s Anatomy, and Dancing with the Stars at scale through content innovation and sponsorships for Walt Disney Television.
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Brand Experiences
DC All Access
7 years of video making, 10,000 minutes of fandom building
Created a monetized YouTube series that became a daily brand touchpoint for millions of fans across DC's multimedia franchises.
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Business Transformation
Grammy Awards
From scratch to $4M
As the Recording Academy’s first Chief Digital Officer, turned the GRAMMYs’ digital presence from a media initiative into a revenue-driving business.
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Brand Expansion
DC
218% surge in website traffic, 71% boost in social acquisition
Unified DC’s sprawling comic book media universe spanning movies, tv, games, publishing, merch, and live events into a seamless, cross-promotional ecosystem.
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Content Creation
Gotham Girls
31 online episodes,
50M lifetime viewers
Produced and co-wrote this pioneering animated Batman series, spotlighting the female heroes and villains of Gotham City.
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Product Innovation
Emmy Awards
Awarded an Emmy for the Oscar Backstage Pass
Overseeing a total of 7 live digital productions for The Oscars, GRAMMYs, and Emmys, this was the first-ever live awards show companion app—setting the standard for second-screen engagement and unprecedented fan access.
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From media moguls
to high-growth startups
    Samantha Jan Fleming
    GoNoodle
    Elan Freedman
    Spy Ninjas
    Diane Nelson
    Warner Bros
    KC Estenson
    GoNoodle
Samantha Jan Fleming
“Jason is a real-life superhero. When problems arise (operationally, in business, or creatively), he strategically problem-solves, ultimately saving the day!”
Samantha Fleming [ Chief Creative Officer, GoNoodle ]
Elan Freedman
“In working with Jason (at Spy Ninjas), I was incredibly impressed and inspired by his ability to simultaneously architect a content and creative strategy that directly informed a build out of the organizational structure. Jason had both the science and the art commingled in a wholly unique take on what a successful YouTube-based brand and business could evolve into.”
Elan Freedman [ EVP, Surge Licensing ]
Diane Nelson
“Pivoting from a 75-year old comic book publisher into a multimedia entertainment company, I challenged Jason to help re-establish DC’s identity with fans. First came the voice with a website and social media strategy that unified all of our character franchises into a fanspeak-friendly destination. Then came the face with DC All Access, a daily YouTube series hosted by fans talking to fans about the DC they wanted to talk about. Jason’s vision of the brand and executional know-how helped to elevate DC into the modern-day mythology fans wanted.”
Diane Nelson [ President, DC Entertainment, WB Consumer Products, WBIE ]
KC Estenson
"Jason has done work for me both as a consultant and as a full-time senior leader in my company. He truly is a 'Swiss Army Knife' professional: able to define a north star vision for an organization, craft thoughtful go-to-market strategies, define actionable business requirements to drive product-led growth and align multiple functions to get everyone moving fast with clear direction. Beyond that, he is an excellent content strategist who can carefully link brand position, content creation and a production system to drive increased user engagement and customer satisfaction."
KC Estenson [ CEO, GoNoodle ]
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Are you:
An early stage startup looking to scale quickly? A small business in transition? A large organization in need of a fresh perspective? An early stage startup looking to scale quickly? A small business in transition? A large organization in need of a fresh perspective? An early stage startup looking to scale quickly? A small business in transition? A large organization in need of a fresh perspective?
Let's talk
Email Me
© 2025 [ Innovate / Operate ] Jason James. All rights reserved.