Innovation Operations
Accelerator

Customers buy brands.
Fans build value.

I help leaders navigate the new normal: creator economy strategies, fan-first ecosystems, and AI-driven insights, that turn audiences into cultures into engines of growth.

Project Stories

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Fandom isn't content.
Or marketing or ops.
Or a c-suite strategy.
It's all of it.

Customers buy. Audiences watch. Fans invest.

Combining 25+ years of Disney, DC, and The GRAMMYs, I help brands fuse creativity with commerce, applying digital transformation, predictive analytics, and operational agility.

Innovate

Decode signals with AI-driven insights
Expand IP & franchises across platforms
Design rituals that drive loyalty
Scale niches into cultural movements
Build culture-powered revenue models

Operate

Launch markets with operational agility
Maximize campaign ROI through data-driven targeting
Grow partnerships & licensing in the creator economy
Streamline operations for clarity, speed, and resilience
Deliver fractional leadership when it matters most

Build cultures.
Drive growth.
Equip your leadership.

Playbooks, frameworks, and consulting services designed to help your organization move from disruption to clarity, from audiences to ecosystems, and from culture to monetization.

Business [Re]Vision

Reposition or reinvent your business model from the bottom-up for relevance, efficiency, and resilience; designed with cross-functional clarity and execution.

[Fan]chise Blueprint

A step-by-step field manual for transforming audiences into fan-driven ecosystems, decoding behavior into loyalty, campaigns into ROI, and communities into businesses.

[C]Suite Advisory

Fractional leadership and operator-level counsel that bridge creative ambition with business outcomes, delivered when and where you need it.

Great leaders don't go it alone. They have access to the right intelligence at the right time.

Working with me, you get both. From global icons to creator-led brands, the outcomes speak for themselves...

Business [Re]Vision

16B+ Views.
44M Subscribers.
YouTube’s answer to the Marvel Cinematic Universe.

This Top 50 YouTube brand was ready to grow beyond ad revenue, but lacked a roadmap to scale. Partnering with the founders, I architected a business revision: aligning talent, licensing, and investment strategies to their already rich mythology and fan-backed worldbuilding.

The result: A creator-led brand engineered like a studio franchise, with new revenue streams and long-term growth.

Business [Re]Vision

$150M+ in digital revenue

Disney needed fresh ways to monetize iconic franchises like Lost, Grey’s Anatomy, and Dancing with the Stars. My team designed fan-first interactive destinations, sponsorship models, and digital activations that paired storytelling with revenue innovation.

The result: $150M+ in new revenue and repeatable frameworks for future franchise monetization across Walt Disney Television.

[Fan]chise Blueprint

A unified fan experience=
+218% surge in traffic
+71% boost in acquisition

DC’s sprawling film, TV, publishing, and gaming universe lacked a unified fan strategy at a moment of brand reinvention. I reimagined DC’s architecture into a connected ecosystem, integrating content, community, and marketing.

The payoff: A 218% surge in traffic, a 71% boost in social acquisition, and a scalable framework that turned casual audiences into long-term loyalists.

Business [Re]Vision

From 1 Night a Year
To a 365 Day Business

The Recording Academy’s digital presence was treated as brand promotion, not business. As the Academy’s first Chief Digital Officer, I built a year-round digital ecosystem that expanded the GRAMMYs beyond a single broadcast.

The result: $4M in new digital revenue and a foundation for sustainable, year-round engagement.

[Fan]chise Blueprint

The Oscar Backstage Pass:
An Emmy-Winning Live Experience

Overseeing a total of 7 live digital productions for The Oscars, GRAMMYs, and Emmys, awards shows were struggling to engage digital-first audiences year after year.

The solution: The Oscar Backstage Pass - the first-ever live companion app for a major awards show - that created unprecedented fan access, set the standard for second-screen engagement, and won an Emmy.

Project Spotlight

7 years of video making, 10,000 minutes of fandom building

DC needed a consistent way to connect with fans beyond releases.

The solution: DC All Access, a monetized YouTube series that ran for 7 years and delivered over 10,000 minutes of content. It became a daily brand touchpoint for millions of fans, bridging DC’s publishing legacy with its evolving entertainment future.

Project Spotlight

30 online episodes,
50M lifetime viewers

Long before streaming was the norm, Gotham Girls broke ground as one of the first digital-native animated series. I produced and co-wrote 30 episodes, spotlighting Gotham’s female heroes and villains.

The result: 50M lifetime views and a pioneering example of how online-first storytelling could amplify iconic IP.

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Leaders who’ve been there (too)

"At a pivotal moment for Funny Or Die, Jason distilled a chaotic firehose of information into a North Star that the entire company could rally behind."

Ricardo Martinez [ CEO, Funny Or Die ]

“Jason is a real-life superhero. When problems arise (operationally, in business, or creatively), he strategically problem-solves, ultimately saving the day!”

Samantha Fleming [ Chief Creative Officer, GoNoodle ]

"At Spy Ninjas, Jason uniquely commingled the science and the art to architect a YouTube brand and business that could evolve and scale."

Elan Freedman [ EVP, Surge Licensing ]

"Jason’s vision and executional know-how elevated DC from a 75-year-old publisher into a modern-day mythology fans wanted."

Diane Nelson [ President, DC Entertainment, WB Consumer Products, WBIE ]

"Jason is a Swiss Army Knife leader: aligning vision, strategy, and execution to drive growth, engagement, and customer satisfaction."

KC Estenson [ CEO, GoNoodle ]

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Are you:

An early stage startup looking to scale quickly? A small business in transition? A large organization in need of a fresh perspective? An early stage startup looking to scale quickly? A small business in transition? A large organization in need of a fresh perspective? An early stage startup looking to scale quickly? A small business in transition? A large organization in need of a fresh perspective?

Let's talk

Email Me

Innovation OperationsAccelerator

Innovation Operations
Accelerator